I’m a dad and husband trying hard to raise a strong and confident little lady, be a great partner to my wife, cook great meals and build a great life.
Join my Friends Newsletter! Once a month I share a few things I find interesting, life highlights, at least one funny video or tweet and a playlist.
I run CSTMR GRWTH, a B2B lifecycle and customer marketing consultancy. In a world where marketers tend to desperately overcomplicate things we focus on simple. We build great experiences, coach customers to do one thing at a time and we default to automation. We work with your team, on your existing tech stack and keep the data strategy and segmentation simple.
Before going solo I founded and scaled the strategy consulting team for a global Martec/Saas platform, growing it organically over three years from zero to several million in ARR and a team of ten. Over the course of my career in and around Saas, agencies, startups and consulting, I’ve done a bunch of fun things. I got to lead the US GTM for a beer brand as a young AE in a boutique agency. I led marketing for a YC backed dating app and also ran a small DTC furniture brand during the height of the pandemic.
When I lived in SF I’d drive my old 240D up to Napa on weekends to pour wine and give tours at my all-time favorite winery. I’m still scheming on how to buy my own winery some day.
I’ve lived in Delaware, DC, SF, BsAs, NYC and back to good old Wilmington, Delaware.
You can find me online mostly at X and LinkedIn. Or Join My Friends Newsletter.
Sean Wilkins 